Without length, let's get started right away.
Technique # 1 - Change the text on other people's websites so backlinks
I think all SEO practitioners today agree that backlinks are one of the biggest factors that affect our rankings.
The problem is this:
Some types of backlinks such as blog comments, social bookmarks, guest book, directories, and the like no longer have a big effect.
Therefore note the following statement.
"The best backlinks you should build are those from reputable websites, still active, and with permission from their owners".
So we have to ask.
But indeed there are blog owners who want to give backlinks for us?
There is.
Unconsciously, there are actually other bloggers who are "ready" to give us backlinks in their content. It's just not in the form of links.
For example one of these bloggers:
Text so Link
Initially the link is only text, but then the owner I contact and ask to change so that the link can be clicked.
This technique is many times more effective than just asking for just about anyone.
Here's how to find it:
First, go to Google and do a search with the keyword "namawebsite" -site: namawebsite.com.
Will appear a list of websites that mention the name of your website by not raising your own website address.
Next browse to the next pages.
Sometimes on page 10 and above you can still find a website like the example above.
To be more practical, enter these keywords into Google Alerts so that the results are sent directly via email every time a new one appears.
Technique # 2 - Extend the article to 2500 words
In the past, at the beginning of the plunge in the world of blogging I was influenced by people saying that 300 or 500 words is good.
But it turns out they (and I) are wrong.
The number of words was enough if our website provides news content or other non-article content. For article content, still very, very less.
SerpIQ does research to find out the average length of articles that appear on the first page of Google.
Here is the result:
Average Length of Articles
The average article that appears in rank 1-3 is 2500 words.
Logically,
Long articles usually have a lot of information. The more information, the more satisfied the reader.
Articles that make readers satisfied will get more share and of course backlinks.
But actually 2500 words have been combined with other texts besides articles, such as text in the header, sidebar, even in the comments.
Therefore the article along 1500 words is also pretty good.
Nevertheless, it remains exhausting also especially if you have many articles on the website. To outsmart this, you can edit the most popular articles and ignore the less popular.
Notice also the way you extend the article.
Good articles are usually long and deep. But not all the long articles are good.
Sometimes there are also people who deliberately add words just plain to reach a certain number of words. Do not do this.
How to lengthen the right article is to increase the weight.
Suppose you have an article "5 SEO techniques for blogs". Instead of adding sentences at each point, better add from 5 techniques to 10.
Thus the number of words in the article should also increase almost 2-fold.
Technique # 3 - Change the title of the content to invite clicks
In July 2014, Rand Fishkin from Moz conducted various SEO related experiments. One is the click volume of search results in a particular keyword.
The conclusion of this research is quite interesting.
A website that gets a lot of clicks from search results, its ranking goes up from number 10 to number 1.
In 2 and a half hours!
That is, if the percentage of clicks to your website is higher than to other websites then your website ranking will rise beyond them.
So if we can do engineering on our website in search results so that people are more interested to click, then we can immediately increase its ranking.
For that let's look at the look of the website in Google search results.
Evotemplates
What would make someone choose one website from the other nine?
The title.
Because it is the largest size and most attention. So if we optimize will be very decisive
Although not as drastic as research from Rand, but your ranking will also rise if the title is optimized.
Technique # 4 - Add LSI to increase the relevance and variety of keywords
Have you ever heard of LSI, Latent Semantic Indexing?
All modern search engines use the LSI system to understand the meaning of a word in the article. How to read the words surrounding it.
We can also take advantage of this LSI system in 2 things:
Improve the relevance of articles to keywords. The more relevant the ratings the better.
Increase possible articles to rank in other LSI keywords.
The easiest place to find LSI keywords is in Google's own search results.
Like the following picture:
LSI keyword
In addition to the search results, you can also find others in Google Keyword Planner.
Next step, edit your article and add bold words.
Place at the beginning of the article, in the middle, at the end, or wherever that makes sense.
But remember, the main enemy of the creators in SEO is excessive optimization. So do not repeat the word many times in your article.
More importantly, make sure every sentence reads naturally and is not contrived just to accommodate keywords.
Technique # 5 - Create an asset that invites backlinks for content
Technique number 5 is amazing, so I highly recommend you to have assets in every content that has been and will you make the future.
But before discussing the assets, there is something you need to know first.
In technique number 1 I discussed some types of backlinks whose benefits are almost useless, and vice versa.
The best backlinks are obtained from other websites ... of their own volition.
But what makes them want to give backlinks for you?
There are 2 reasons someone gives backlinks:
You have excellent featured content
You have an asset in the content
I've been talking about assets, what's the asset?
International SEO practitioners often usually mention linkable assets, meaning assets that can make our website given backlinks.
Assets can be:
PDF (ebook, checklist, workbook)
Interesting original photo
Graphs, tables, and other data visualizations
Infographics
Video, audio
Badge
Templates
Let's compare the following 2 articles.
Technique # 6 - Get extra traffic and links from community sites
SEO is and is different now.
It used to be like this:
We create a website> do SEO optimization> get a good ranking> then get a lot of visitors.
Now:
We create a website> create excellent content> socialize to community sites> get lots of visitors> then rank on Google good and visitors more and more.
So we must go out to introduce ourselves to the community.
It can still make a successful website without socialization, but the process will be very long.
A year, two years, even more.
Though a new website in a month was now can be so popular.
"But mas ...", said some of the readers, "... I every day have spam to Twitter and Facebook, why not yet crowded?".
...
Seriously, some people have asked that question to me.
With any technique, the name of spam is certainly not a good result.
If you are managing a community then there is a daily posting of links that do not connect with the main topic, what do you do? What will people do?
Angry, then delete.
The same thing will happen to you too.
These are the correct steps:
First, find the right site.
You can search forum sites from Google with keywords: "topics" + forums. Or can also search for a group on Facebook with a particular topic.
Do not waste time on unrelated sites.
Secondly, whenever anyone asks a question try to answer in a complete and friendly manner. Must be friendly.
Do this for 3 days to 1 week, most community members will get to know you.
After that then you can post a link to your website. But remember, the content must be qualified and related to community topics.
With the right approach, you will not be hated again every time you put a link.
Technique # 7 - Cross promotion with other bloggers whose topics are similar
If you are often active on Twitter and Instagram must have heard the term follow for follow, retweet for retweet, like for like.
Cross promotion like this is very powerful for social media users to get a lot of followers and like at once.
But why there is no link for link for website owners?
Wait a minute, do not get me wrong.
We used to know the term tukeran links are rife among bloggers, so A blogger will put a blogger link B on his blog if blogger B behind put a blogger link A on his blog.
Usually in the sidebar, or in a special page where the link is stored.
But the link exchange has been banned by Google and at risk.
The cross promotion I mean here is not a link exchange.
The link's links are dangerous, but cross promotions are harmless. Although both are in the form of links.
The steps are as follows:
Find 1 or 2 other bloggers who have blogs in the same topic as you. We recommend that the progress of your blog with them not much different.
Invite them as your partner.
Create a new article or edit an old article, add a link to one of the content from your partner whose topic is the same as the article.
Note the topic should be the same or similar.
Do not link to other unrelated articles. The key, if the reader gets confused with your link, is wrong.
Next invite your partner to do the same thing but in other content.
With this cross promotion, all parties will benefit.
Because the link that you install relate to your content, then you will not get any problems from Google. And because you get links from related content, then SEO is certainly good.
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